Atmost Stoves & Fireplaces
Bringing digital warmth to the leading provider of premium heating solutions.
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problem
Choosing a fireplace or stove is a significant home investment that requires a balance between technical specifications and aesthetic appeal. In the local market, many heating solution providers rely on cold, technical catalogs that fail to communicate the "feeling" of the product. Atmost Malta needed a digital presence that didn't just list wood-burners and pellet stoves but showcased the atmosphere, warmth, and lifestyle they bring to a modern home.
solution
The Atmost Malta digital showroom is a refined e-commerce and catalog experience designed to bridge the gap between technical specs and home inspiration. The solution features a high-impact UI/UX architecture that uses "warm" visual cues and clean, minimalist layouts. By implementing intuitive filtering based on fuel type, heat output, and design style, we simplified a complex selection process into a seamless journey that prioritizes user comfort and brand authority.
As a designer with a background in Industrial Design, this project was particularly rewarding. It allowed me to treat digital design with the same focus on "form and function" that governs the physical construction of a stove. Working with the team at Haystack Ltd , our mission was to turn a mechanical inventory into a "designs that make sense" experience.
Throughout the development, we focused on storytelling through imagery—using large-scale visuals to help users imagine the product in their own living spaces. Since its launch, the Atmost platform has successfully transformed how homeowners in Malta shop for heating, proving that even a technical product deserves a premium, user-centric digital home.
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